We want to make horticulture simple.
Really simple.

Growing is hard. As a grower, you make dozens of decisions everyday that can make or break your cultivation targets. By combining analytics, software, and remote crop expertise, SERA formulates and executes the best cultivation strategy for your crop.

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Meet the founders

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Cristian Anastasiu

Cristian is the CEO and acting CTO of SERA. He previously launched the Data Science consulting arm in Europe at Amazon Web Services. He has expertise in data science for agriculture, backend systems, Data Lakes and IoT platforms.

William McGehee

William is responsible for finance, front-end development, and analytics at SERA. He previously launched the Data Science consulting arm in Europe at Amazon Web Services with Cristian. He has expertise in econometrics, machine learning, and leading customers through data transformations.

Florin Munteanu

Florin is responsible for sales, business development and customer success at SERA. He was previously a director at Agroenergy Trading. As a 3rd generation greenhouse builder, he has expertise in greenhouse engineering and construction, horticulture, and equipment sales.

It's our mission to make horticulture simple.

Greenhouse production plays a crucial role in meeting 2050 food targets. Yet the list of challenges greenhouse growers face keeps on piling up.

We want to make horticulture simple.Really simple.

We want to make horticulture simple.
Really simple.